High Traffic Does Not Equal Sales
March 5, 2009
One of the best secrets of marketing isn’t really a secret at all, it’s just a proven strategy that doesn’t get used nearly enough. It is the strategy of warming up your customers before they buy. It is also called “pre-selling” which is the term I will use as I lay out some ideas on how to use it effectively.
To keep things short, I will focus on pre-selling online, but the principles certainly apply to offline, traditional marketing too. Many web site owners use things like search engine optimization (SEO) and pay per click (PPC) to drive traffic to their sites. They hope that this traffic will result in sales, and quite often, it results in disappointment.
One reason for the dismal results is when the order of things gets reversed from what it should be, and that seems to be a widespread error. Think about the way people generally use search engines. Although it is true that people use search engines when they are at the buying stage, it is more likely they are researching or seeking information. Read more
How to Select Software For Your Business
March 3, 2009
Selecting software for your business requires expert knowledge of your business, and a clear understanding of how different pieces of software work together. Software is supposed to solve business problems, not create them. Selecting software may seem daunting at first, but here are a few tips to help you get started.
Identify What You are Trying to Accomplish: Since software is supposed to solve business problems, a good place to start is to evaluate your needs in the context of the four main areas of your business.
· Sales and Marketing: Attracting and retaining customers, and optimizing sales
· Operations: The part of your business that makes it unique from others
· Accounting: Tracking the flow of money in and out
· Communication: The flow of information to and from your vendors, customers, and employees
Are You Losing Money by Learning Internet Marketing?
February 27, 2009
There are a lot of informational products out there on Internet marketing. There are many gurus who think they are the best in the business and charge hundreds, or more, dollars to teach you what you need to know. If you are like many people, you just want to know what to do to make a profit at this business so that you and your family can be a bit better off. The question s, should you keep purchasing these products?
There are some people that do well as soon as they get a bit of information. Perhaps you have spent countless hours trying to find the right method to Internet marketing success by just studying what others do. Then, there are those that keep buying informational products and keep hoping for that magical bit of information to help them to do well. The problem is, at some point, you have to get the process started. Read more
High Ticket Marketing Revealed - 5 Methods to Excel With Internet Marketing
February 27, 2009
Here’s how you can make some serious noise online when promoting your high ticket products and services:
1. Know your target market. Do not even think about promoting your high ticket products without knowing how to connect with those people who are most likely to buy from you. Analyze their online behavior to easily figure out the best marketing tools to use. If they are forum addicts, you can post your banner ads on these sites or you can mingle with them by reacting to their posts or posting relevant information.
2. Know your products. So as to avoid being caught off-guarded and giving nonsense answers when asked about your products and services, make sure that you know your offerings inside out. It would help if you can list down all the frequently asked questions of your prospects so you can prepare ahead of time. Just make sure that your responses do not sound scripted as this can be truly annoying to potential buyers. Read more
